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Be Bare Waxing Case Study: Adding a Touch of Cheek

The transformative effect of branding cannot be emphasised enough. It’s easy to make mistakes when embarking on the branding process and become a victim of bad branding. Bad branding can take on various forms; it can be a weak brand…

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What is Brand Resonance and How Can I Capitislise on It?

66% of millennials say that “brands they trust are more important to them than ever in a world of choice,” according to global market research company Ipsos. With consumers more likely to purchase from brands they already have a strong…

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