Sustainable branding and ESG is becoming increasingly popular among businesses around the world. ESG stands for environmental, social, and governance and refers to the triple bottom line of sustainability. ESG factors include everything from product sourcing to employee benefits to…
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Having a great product can only get you so far. What consumers want can sometimes go beyond the tangible. Amongst this is a sense of belonging. And that’s where brand communities come in. A shared love for a product can…
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Marketing serves a range of objectives. From building brand awareness, to increasing product consideration to promoting more conversions, marketing allows more consumers to become more familiar with a business’ product or service. The ultimate goal is for you to lead…
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Your brand is the image you project to the world. It's the face your company presents to the public, and it's what people see when they hear your name. A great brand should have a personality that is easy to…
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A good first impression counts for something – and especially so in the world of branding. Brands that offer a unified front across all their different touchpoints – its website, social media platforms, online advertisements, point-of-purchase within stores – deliver a more…
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Consumers are unlikely to purchase from you if they don't first know you exist. This is where brand awareness comes in. It is the process of creating a positive association with your company or product in the minds of consumers.…
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Your brand personality is important because it helps you stand out from the competition and connect with your target audience. When your target audience can identify with your brand, they are more likely to become loyal customers. Brand personality also…
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As the oldest members of Generation Z reach adulthood, marketers are beginning to pay attention to this important demographic group. Born between 1995 and 2010, Gen Zers are true digital natives who have grown up with the internet, social media,…
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Social media is one of the most powerful tools that businesses can use to create brand awareness, connect with customers and grow their brand. According to a survey by Sprout Social, 68% of consumers surveyed in the United States state…
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There is no one-size-fits-all answer to social media marketing. What works for baby boomers may not work for millennials, and vice versa. Understanding different target audiences is crucial for any business or individual trying to communicate a message. By segmenting…
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