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BDSA Pte Ltd Vertex Tower A 33 Ubi Ave 3, #07-54 Singapore 408868
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How Does Market Research Improve My Business Strategy?

In 2008, juggernaut coffee house Starbucks pulled 70 per cent (61 stores in total) of its stores in Australia due to underperformance. How did a giant coffee brand that had succeeded in many other countries struggle to connect with the…

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What is Brand Personality? Do I Really Need It?

The sway great brands can hold over people is undeniable: consumers are drawn to brands, see themselves in brands, and sometimes obsess over brands. A compelling, larger-than-life brand has the potential to stand the test of time. Fans of Apple…

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Reach Greater Heights When You Undergo A Rebranding Project

Dive deeper into the rebranding process of 2 companies in Singapore.  When hearing the terms ‘branding’ and ‘rebranding’, we typically notice the more tangible changes such as a new logo, new brand colours and the new look and feel of a physical store.…

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Millennials & Generation Z Care About the Branding of Your Business

Step aside baby boomers and Generation X One of the most important stakeholders companies must prioritise are customers. The demographics of customers are constantly changing therefore companies need to be flexible and change their strategies accordingly. Currently, millennials and Gen…

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Branding Future Proofs Your Business

No one likes being stuck in a price war where profits are low for a prolonged period. Instead of price wars, differentiation is the wiser choice.

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How Branding Transforms Your Business

While most people know that branding helps companies, not many truly appreciate the substantial role branding plays in helping companies expand their outreach, improve their bottom line and accelerate growth.

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Who is BDSA?

We use a thorough and systematic approach to ensure that we deliver only the most well-constructed solutions.

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