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What is Visual Branding?

People determine in the span of seconds if they like a brand or not. The Institute of Colour Research found that people make a judgement about an environment or product within 90 seconds of being exposed to it. Liking a brand could…

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How Can Brand Strategy Help My Business Grow?

When a business knows why it exists, it allows consumers to feel connected to it. Purpose-driven brands are a lot more likely to be positively received than those that just focus on products. A great example is American outdoor clothing…

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