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ESG: Sustainability in Branding

Sustainable branding and ESG is becoming increasingly popular among businesses around the world. ESG stands for environmental, social, and governance and refers to the triple bottom line of sustainability. ESG factors include everything from product sourcing to employee benefits to…

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The Power of Building a Brand Community

Having a great product can only get you so far. What consumers want can sometimes go beyond the tangible. Amongst this is a sense of belonging. And that’s where brand communities come in. A shared love for a product can…

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Traditional Marketing vs Digital Marketing: What’s Best For Your Brand?

Marketing serves a range of objectives. From building brand awareness, to increasing product consideration to promoting more conversions, marketing allows more consumers to become more familiar with a business’ product or service. The ultimate goal is for you to lead…

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Brand Personality: Creating a Brand That is Rugged (Part 3)

Your brand is the image you project to the world. It's the face your company presents to the public, and it's what people see when they hear your name. A great brand should have a personality that is easy to…

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How to Achieve Branding Consistency

A good first impression counts for something – and especially so in the world of branding. Brands that offer a unified front across all their different touchpoints – its website, social media platforms, online advertisements, point-of-purchase within stores – deliver a more…

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5 Ways to Increase Brand Awareness

Consumers are unlikely to purchase from you if they don't first know you exist. This is where brand awareness comes in. It is the process of creating a positive association with your company or product in the minds of consumers.…

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Brand Personality: Creating a Brand That is Exciting (Part 2)

Your brand personality is important because it helps you stand out from the competition and connect with your target audience. When your target audience can identify with your brand, they are more likely to become loyal customers. Brand personality also…

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Understanding and Marketing to the Gen Z Market

As the oldest members of Generation Z reach adulthood, marketers are beginning to pay attention to this important demographic group. Born between 1995 and 2010, Gen Zers are true digital natives who have grown up with the internet, social media,…

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Guide to Creating a Social Media Content Strategy

Social media is one of the most powerful tools that businesses can use to create brand awareness, connect with customers and grow their brand. According to a survey by Sprout Social, 68% of consumers surveyed in the United States state…

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