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How to Achieve Branding Consistency

A good first impression counts for something – and especially so in the world of branding. Brands that offer a unified front across all their different touchpoints – its website, social media platforms, online advertisements, point-of-purchase within stores – deliver a more…

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5 Ways to Increase Brand Awareness

Consumers are unlikely to purchase from you if they don't first know you exist. This is where brand awareness comes in. It is the process of creating a positive association with your company or product in the minds of consumers.…

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Brand Personality: Creating a Brand That is Exciting (Part 2)

Your brand personality is important because it helps you stand out from the competition and connect with your target audience. When your target audience can identify with your brand, they are more likely to become loyal customers. Brand personality also…

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Understanding and Marketing to the Gen Z Market

As the oldest members of Generation Z reach adulthood, marketers are beginning to pay attention to this important demographic group. Born between 1995 and 2010, Gen Zers are true digital natives who have grown up with the internet, social media,…

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Guide to Creating a Social Media Content Strategy

Social media is one of the most powerful tools that businesses can use to create brand awareness, connect with customers and grow their brand. According to a survey by Sprout Social, 68% of consumers surveyed in the United States state…

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Social Media Marketing For Different Generations

There is no one-size-fits-all answer to social media marketing. What works for baby boomers may not work for millennials, and vice versa. Understanding different target audiences is crucial for any business or individual trying to communicate a message. By segmenting…

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Be Bare Waxing Case Study: Adding a Touch of Cheek

The transformative effect of branding cannot be emphasised enough. It’s easy to make mistakes when embarking on the branding process and become a victim of bad branding. Bad branding can take on various forms; it can be a weak brand…

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What is Brand Resonance and How Can I Capitislise on It?

66% of millennials say that “brands they trust are more important to them than ever in a world of choice,” according to global market research company Ipsos. With consumers more likely to purchase from brands they already have a strong…

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Brand Personality: Creating a Brand That is Sincere

Creating a brand is hard work. It's not enough to come up with a clever name and logo; you also have to create a brand personality that consumers can connect with. If you have decided that sincerity is a key…

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