Discover. Strategise. Translate.
We believe that a brand’s perception
should be grounded in evidence,
not just out of the blue.
Our Process
Stage One:
Discovery
Collect data via primary & secondary research to unravel the brand.
Stage Two:
Strategy
Construct integral components to build the brand from the inside.
Stage Three:
Translation
Portray the aesthetic components derived from the brand strategy phase.
What People Are Saying
Being a small outfit, Junxian takes a hands-on approach to work with my client. A recommendation from a friend lead to another opportunity and I get to see Junxian in action firsthand. Good quality work delivered, timelines kept, and deliverables are clear upfront, preventing miscommunications and expectations.
Being upfront with budget you have in mind would allow Junxian to tailor something that fits. If it’s not going to work, he’ll tell you upfront. I would be happy to recommend him and BDSA for similar work in 360 approach to branding.​
Being upfront with budget you have in mind would allow Junxian to tailor something that fits. If it’s not going to work, he’ll tell you upfront. I would be happy to recommend him and BDSA for similar work in 360 approach to branding.​
See Kiat Yeo
Ex-Executive Director of SGTech
(SGTech is the leading trade association for Singapore's tech industry)​
I have engaged BDSA for my corporate rebranding and I am very happy with their work. BDSA is professional and their production are of very good quality. Their director Jun Xian is patient, knowledgeable and provide valuable guidance in working out the roadmap. He is personally involved in working out the concept and deliverables. I will highly recommend BDSA.
Thomas Yeo
CEO of Apeiro Networks
Ex-Managing Director, Sales of ADVA (Now known as Adtran)​
Having worked with many agencies, I am extremely pleased to have found and worked with BDSA who truly understands the brand’s needs and goals. Even though we are in the second year of our partnership, they consistently took time to listen, digest and create tailored strategies for our different goals and requirements, often meeting, and sometimes exceeding our expectations.​
Their team’s strong sense of accountability and responsibility shone through in their daily communication and project management, ensuring that all deadlines were met and deliverables were of high quality. I was impressed by their dedication to driving my KPI and their willingness to go the extra miles to achieve results.​
I highly recommend this agency to anyone looking to elevate their social media presence and drive measurable business outcomes. Thank you for all of your hard work and dedication, I look forward to our continued partnership!​
Their team’s strong sense of accountability and responsibility shone through in their daily communication and project management, ensuring that all deadlines were met and deliverables were of high quality. I was impressed by their dedication to driving my KPI and their willingness to go the extra miles to achieve results.​
I highly recommend this agency to anyone looking to elevate their social media presence and drive measurable business outcomes. Thank you for all of your hard work and dedication, I look forward to our continued partnership!​
Jacqueline Ong
Marketing Head of Timezone Singapore
Ex-Senior Manager, Portfolio Marketing of Mercatus Co-operative Limited​
The management team and I at KoolLogix Pte Ltd have worked directly with Zhang Junxian on the strategic branding project for our KoolLogix brand. After meeting with Junxian and his team, we learned a great deal about branding and marketing. This shows that he has a wealth of knowledge in this field and a strong track record. He has been very professional throughout the entire project, and his valuable insights and input have given us a clear and concise strategy for growing the KoolLogix brand.​
C K Cheong
CEO & Co-Founder of KoolLogix, Director of ERS Industries Pte Ltd
Ex-co member for SGTech data center sub-committee
I have worked with Junxian on a number of different client projects. Junxian, lead consultant and his team is a true expert of subject matter domain which includes branding, design and social media management. What is also remarkable is that Junxian combines marketing expertise with a clear eye on what matters most to clients, ROI and the impact on the bottomline. I definitely highly recommend BDSA not just as a marketing agency but a strategic partner to any business that is interested in growth.
Nicholas Eng
Lead Consultant of FunnelCycle & Ecosystem Partner Of BDSA
Ex Partner Manager of HubSpot
