Timezone Singapore

Timezone Singapore

1 January 2023

About the Project

Timezone, Singapore’s leading family entertainment have partnered with BDSA to take their digital presence to the next level. With over 16 outlets island-wide, Timezone was already a local favourite, but BDSA saw the potential for more.

In just one year, BDSA transformed Timezone’s social media, breathing new life into their content strategy by proposing content pillars that were effective and interesting to users. The team showcased ongoing promotions, exciting new games, immersive experiences, and coveted merchandise.

By focusing on both engaging content and measurable results, BDSA helped Timezone solidify its position as the ultimate family entertainment destination. So, whether you’re up for a thrilling arcade experience or a memorable birthday celebration, Timezone is the place to be – and BDSA is the team behind the magic.

Client

Timezone Singapore
Agency

BDSA
Services

Social Media Management,
Social Media Marketing

Notable Results

-35 +

Content Created Across Social Media Platforms

0 %

Increase in followers in a span of twelve months

0 %

HIghest Engagement Rate

+ 111

Renewal Contract Awarded for 2024

Digital Media

Thumb-Stopping

Content

The Result

Perception Change

When we stepped into the project, our main aim was to reshape public perception through purpose-driven social media content and advertising.

Our goal was to inject emotional value into Timezone’s target audience, fostering engagement through entertaining content featuring guests interacting with the Timezone Fun Squad, coverage of their latest events and activities, spotlighting games, merchandise, and the features of the Timezone Fun App.

The metrics speak volumes. In 2023 alone, we reached an audience of 3.49 million (with 2.89 million being non-followers), garnering 581 mentions from 367 unique authors across various social media platforms. Our analysis on the BrandWatch platform revealed that Timezone has become synonymous with creating cherished memories and serving as a space where families and friends come together to bond.

Having worked with many agencies, I am extremely pleased to have found and worked with BDSA who truly understands the brand’s needs and goals. Even though we are in the second year of our partnership, they consistently took time to listen, digest and create tailored strategies for our different goals and requirements, often meeting, and sometimes exceeding our expectations.

Their team’s strong sense of accountability and responsibility shone through in their daily communication and project management, ensuring that all deadlines were met and deliverables were of high quality. I was impressed by their dedication to driving my KPI and their willingness to go the extra miles to achieve results.

I highly recommend this agency to anyone looking to elevate their social media presence and drive measurable business outcomes. Thank you for all of your hard work and dedication, I look forward to our continued partnership!