Youth Taskforce Photoshoot

Youth Taskforce Photoshoot

30 June 2023

About the Project

Shining the spotlight on YOU(th). The NTUC (National Trades Union Congress) with over 58 united trade associations and social enterprises formed a Youth Taskforce that embarked on a year-long engagement with local youths. BDSA was brought onboard to present the Youth Taskforce Report in an impactful way that resonated with youths by focusing on the people that matter – them. We featured 16 school reps in this collaborative campaign between NTUC and you(th).

Client

Young NTUC
Agency

BDSA
Production

Frame by Frame Pictures
Photographer

Mun Kong

Oh, Shoot!

We took the challenge of a short lead time and shooting with 16 youth who needed additional guidance in front of the camera and turned it into a kickass campaign with our skilled production house – Frame By Frame. By crafting a clear story with creative direction and precise planning when it came to the style of the shoot down to the poses and wardrobe needed, we were able to produce the entire campaign in a single day of shooting.