Developed a campaign to launch the NTUC Starter Membership (July 2023). This membership targets young adults (18-25) with career-boosting programs and special perks. BDSA conceptualized the campaign’s key visuals and slogan, leveraging popular digital platforms like Twitch, Grab, TikTok, Instagram, and LinkedIn for a targeted reach.
BDSA worked closely with the NTUC Starter team to create detailed customer profiles. We went beyond demographics to understand psychographics, including preferred slogans, messaging styles, interests and visual direction.
We complemented this with customer journey mapping to identify the most effective media channels and platforms to reach these audiences and increase campaign awareness.
