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Brand Personality: Creating a Brand That is Sincere

Creating a brand is hard work. It's not enough to come up with a clever name and logo; you also have to create a brand personality that consumers can connect with. If you have decided that sincerity is a key…

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Content Creation: Why is Branding the First Step to Creating Great Content?

Content creation is a top priority for 80% of marketers, according to the State of Inbound report. With figures like these, it’s hard to ignore the pull of content and making great content a key part of your marketing strategy.…

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