Social media is one of the most powerful tools that businesses can use to create brand awareness, connect with customers and grow their brand. According to a survey by Sprout Social, 68% of consumers surveyed in the United States state…
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There is no one-size-fits-all answer to social media marketing. What works for baby boomers may not work for millennials, and vice versa. Understanding different target audiences is crucial for any business or individual trying to communicate a message. By segmenting…
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The transformative effect of branding cannot be emphasised enough. It’s easy to make mistakes when embarking on the branding process and become a victim of bad branding. Bad branding can take on various forms; it can be a weak brand…
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66% of millennials say that “brands they trust are more important to them than ever in a world of choice,” according to global market research company Ipsos. With consumers more likely to purchase from brands they already have a strong…
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