BDSA Pte Ltd One Raffles Place Mall #02-01 Singapore 048616

Brand Personality: Creating a Brand That is Exciting (Part 2)

Your brand personality is important because it helps you stand out from the competition and connect with your target audience. When your target audience can identify with your brand, they are more likely to become loyal customers. Brand personality also…

Read More

Understanding and Marketing to the Gen Z Market

As the oldest members of Generation Z reach adulthood, marketers are beginning to pay attention to this important demographic group. Born between 1995 and 2010, Gen Zers are true digital natives who have grown up with the internet, social media,…

Read More