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ESG: Sustainability in Branding

Sustainable branding and ESG is becoming increasingly popular among businesses around the world. ESG stands for environmental, social, and governance and refers to the triple bottom line of sustainability. ESG factors include everything from product sourcing to employee benefits to…

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The Power of Building a Brand Community

Having a great product can only get you so far. What consumers want can sometimes go beyond the tangible. Amongst this is a sense of belonging. And that’s where brand communities come in. A shared love for a product can…

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