Jia Li Seafood Soup, formerly known as “Marsiling Blk 19’s Sin Kee Seafood Soup”, delights north-side Singapore residents with fresh grouper slices, succulent prawns and crayfish, plus MSG-free tasty soup brewed with premium Japan-imported scallops. As a leading social media marketing agency in Singapore, BDSA is a top choice for F&B companies looking for social media marketing services—from ideation to execution.
When Jia Li Seafood Soup approached BDSA, they knew content was key to showcase food freshness but struggled with fresh ideas and execution as non-marketing experts—a common hurdle for F&B companies in Singapore. BDSA stepped in as their dedicated digital marketing arm, handling the full process from ideation to production so they could focus on perfecting their seafood soup.
Client
Jia Li Seafood Soup
Agency
BDSA
Services
Social Media Management
Notable Results
0
Grew Jia Li Seafood Soup Instagram by 4,500 followers within 6 months
0.8%
Increased average engagement rate from 0.8% to 5.5%
0
Top-performing Reel achieved 99k views and 1,000 engagements
Digital Media
Thumb-Stopping
Content
The Result
Perception Change
Results hit fast: just 3 months in, a Straits Times journalist DM’d via Instagram for an editorial feature. BDSA blended cinematic behind-the-scenes documentaries with trending social video styles, amplifying Jia Li’s crave-worthy appeal. BDSA made it happen—turning fresh ingredients into fresh buzz for this classic Singaporean go-to dish.
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