Korean Air (Singapore) branch manages its local digital ads independently from HQ in Korea, seeking a performance marketing agency to maintain an always-on brand presence across META and Google—while aggressively driving bank promotions and ticket sales throughout the customer journey.
Before engaging BDSA, they struggled with opaque agency reporting on Cost Per Clicks and ad budgets, leading to confusion and distrust.
BDSA, as a nimble agency, delivered full transparency with detailed reporting and ethical recommendations that powered evergreen and promotional campaigns—directly boosting online ticket sales for Korean Air.
Client
Korean Air
Agency
BDSA
Services
Performance Marketing Ads (META & Google)
Notable Results
0
Grew Jia Li Seafood Soup Instagram by 4,500 followers within 6 months
0.8%
Increased average engagement rate from 0.8% to 5.5%
0
Top-performing Reel achieved 99k views and 1,000 engagements
Digital Media
Thumb-Stopping
Content
The Result
Perception Change
With limited HQ assets, BDSA partnered with Korean Air’s Singapore team to develop META and Google ad creatives fully aligned with global brand guidelines—unlocking creative freedom to aggressively market airfares and promotions.
Our notable results delivered an ROAS of 504X and the Conversion Value Per Cost improved by 24% after our agency managed the campaign effectively and powering stronger online ticket sales. BDSA drove it home—transparent, high-ROAS clickable ads that kept Korean Air flying high in Singapore.
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