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Millennials & Generation Z Care About the Branding of Your Business

Step aside baby boomers and Generation X One of the most important stakeholders companies must prioritise are customers. The demographics of customers are constantly changing therefore companies need to be flexible and change their strategies accordingly. Currently, millennials and Gen…

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Branding Future Proofs Your Business

No one likes being stuck in a price war where profits are low for a prolonged period. Instead of price wars, differentiation is the wiser choice.

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