In 2008, juggernaut coffee house Starbucks pulled 70 per cent (61 stores in total) of its stores in Australia due to underperformance. How did a giant coffee brand that had succeeded in many other countries struggle to connect with the…
Read More
The sway great brands can hold over people is undeniable: consumers are drawn to brands, see themselves in brands, and sometimes obsess over brands. A compelling, larger-than-life brand has the potential to stand the test of time. Fans of Apple…
Read More
Dive deeper into the rebranding process of 2 companies in Singapore. When hearing the terms ‘branding’ and ‘rebranding’, we typically notice the more tangible changes such as a new logo, new brand colours and the new look and feel of a physical store.…
Read More
Step aside baby boomers and Generation X One of the most important stakeholders companies must prioritise are customers. The demographics of customers are constantly changing therefore companies need to be flexible and change their strategies accordingly. Currently, millennials and Gen…
Read More
