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What is Brand Promise and How Does it Create Trust Amongst Your Customers

So we know why your company exists – but what can customers expect from you? Why should they buy from you and not a competitor? A brand promise tells your customers just that. It’s a pointed declaration, an unshakeable statement meant…

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Importance-of-Branding

The Pitfalls of Bad Branding and How to Avoid Them

Branding involves many moving parts. If one part fails, the perfect veneer of a brand can be ruined and your brand image can be diluted. When Gap rebranded in 2010 – the first after 24 years – they traded their classic,…

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