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How Does BDSA Help With Brand Positioning?

What comes to mind when you think of Coca Cola? Apple? IBM? These companies are great examples of now creating a strong brand identity and positioning your brand makes it instantly recognisable around the world. They have done this through…

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How Does Brand Voice Help Create a Strong Brand Personality?

There's no question that a strong brand personality is key to creating a successful brand. But what role does brand voice play in developing this personality? And how can you make sure your branding efforts are effective in creating a…

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