What comes to mind when you think of Coca Cola? Apple? IBM? These companies are great examples of now creating a strong brand identity and positioning your brand makes it instantly recognisable around the world. They have done this through effective branding and positioning strategies. If you want to create a strong brand identity for your company, you need to understand what brand positioning is and how to do it effectively.
Brand positioning is the process of creating an image or identity in the mind of the consumer. It is about differentiating your brand from your competitors and making sure that consumers remember your brand when they are making a purchase decision. In this blog post, we will discuss what brand positioning is and how you can create a strong identity for your company.
What is brand positioning?
Brand positioning is the process of differentiating your company from its competitors in the eyes of the consumer. It’s about creating an identity for your company that is unique and memorable, so that when consumers are making a purchase decision, they think of your company first. Creating a strong brand identity is essential for any company that wants to succeed in today’s competitive marketplace.
How do you go about brand positioning?
The very first step of brand positioning is market research. There are a few key elements to effective brand positioning:
- Define your target market: who are you trying to reach with your brand?
- Understand your competition: what are they doing and how can you differentiate yourself?
- Develop a unique selling proposition: what makes your brand different and why should consumers care?
You also need to be clear about what you offer consumers and make sure that your message is consistent across all marketing channels. Ensure your visual identity appeals to your target audiences and is informed by your brand identity. Finally, you need to ensure that your branding is top-notch and that consumers have a positive association with your brand.
Why is brand positioning important in driving sales?
When consumers are making a purchase decision, they often have many options to choose from. If you lack brand strategy and your brand is not positioned correctly in the minds of consumers, they may not even consider your product or service when making their decision. In addition, if your company is not positioned correctly, it may be difficult to differentiate yourself from your competitors. This can lead to lost sales and market share.
This is why it is so important to understand your target market and create a strong brand identity that will resonate with them. A thorough, well thought-out brand strategy can help your business grow. By creating a clear brand positioning statement and implementing it into all of your marketing efforts, you can ensure that consumers will understand what makes your company different and why they should choose you over your competitors.
Set your brand apart from its competitors with BDSA
If you take the time to position your brand effectively, you will be rewarded with a strong identity that will help you attract and retain customers. Positioning is an important part of marketing, and at BDSA, a creative and experienced corporate digital branding agency based in Singapore – we assist in making it a key part of your overall strategy.
Through our brand consulting services, you can create a favourable impression and build trust with your consumers. Our branding process involves 3 separate stages: Brand Discovery, Brand Strategy, Brand Translation. During the second phase of the process, we derive your brand’s positioning, along with other aspects integral to the brand-building process, such as your brand promise, brand pillars and brand personality. Along with branding services, BDSA also offers social media marketing services to further engage your target audiences and build awareness of your brand and its products.
SME marketing grants, offered by Enterprise Singapore, provide the financial assistance to position your brand and help you set it apart from the competition.
Speak with someone from our team today.
