Since 2005, Young NTUC, the voice of over 180,000 youths – Singapore’s largest youth movement – has been dedicated to empowering young minds. BDSA worked with Young NTUC for 2 years consecutively to promote the resources readily available to youths who require it.
BDSA focused on three core content pillars of Career, Finance, and Mental Wellbeing, BDSA ensured content was purposeful and thoughtful, empowering young minds to take charge of their future and voice out their concerns, needs and aspirations. To ensure the content pillars were executed with excitement, BDSA curated user-generated content through street interviews and online engagement.
Young NTUC’s commitment extended beyond online engagement. BDSA fostered community building through events like roundtable discussions, webinars, and workshops held with Institutes of Higher Learning (IHLs) by ensuring these important events were disseminated online through Social Media.
