STAGE ONE
Brand Discovery
• Vet existing brand touchpoints and assets.
• Discover how customers & business partners perceive your brand.
• Perform competitor analysis through primary & secondary research.
STAGE ONE
• Vet existing brand touchpoints and assets.
• Discover how customers & business partners perceive your brand.
• Perform competitor analysis through primary & secondary research.
STAGE TWO
• Align company’s management brand goals & values.
• Derive brand purpose beyond profit.
• Carve an identity of your own by differentiating from direct competitors.
• Embrace your brand personality and stand up for what your brand is.
• Set realistic goals for your brand to understand and embark on the steps needed to reach them.
STAGE THREE
• Translate strategy and actionable steps into visually attractive visuals.
• Equip your brand with a Brand Guideline reference document to adhere to henceforth.
• Flaunt your brand story narrative to customers - people love stories.
WHAT YOU OBTAIN AFTER EACH STAGE
AWESOME WORKS
